INTRODUCTION

Project Background

The Comprehensive Plan adopted in 2002 set forth the need for a Village Center that will be the focal point for the whole community and give the Village of Howard a tangible identity utilizing a traditional village design. Schreiber Anderson Associates, Inc.(SAA) in association with The Taurean Group, LLC.(TG) were selected by the Village of Howard to help create a vision for a Village Center. The result of this collaboration is outlined in the following document and includes a Land Use and Master Plan for the Village Center, Market Opportunity Assessment as well as an outline of the design and implementation process. The process is organized in a four-phase work plan that was completed in two parts. Part I incorporated issue identification, goal setting and vision statement, opportunity analysis and concept plan development. Part II included market analysis, preliminary master plan, streetscape and public space design, development guidelines and zoning recommendations.

The design approach used by SAA was to set up a technical review team (TRT) to discuss and resolve technical issues during the planning process, to engage the public in community meetings and to help the Village hold stakeholder interviews to help create a concept plan. The objective of the first meeting of the TRT was to set overall goals of the Village Center to achieve the following:

• Give the Village of Howard a vibrant, tangible identity and new heart for the community.

• Be a place where Village of Howard residents will gather to live, shop, recreate and socialize.

• Be an economic benefit to the Village of Howard.

Goals! Objectives

The goals and objectives developed by the TRT are included below for reference and become the framework for development of the Howard Village Center Master Plan. The summary of issues, goals and objectives as developed by the TRT are listed below.

New Village Center Issues Summary

1. Fitting the new Village Center into the existing development patterns.

2. Working with multiple property owners and their individual expectations in the creation of a new Village Center.

3. Managing outcome to meet expectations.

4. Building staff, property owner and citizen support for a new Village Center concept.

Village Center Howard. WI

Goal

The new Village Center Development will give the Village of Howard a vibrant, tangible identity and new heart for the community.

Objectives

1. Identity will fit with community and its history.

2. Identity will fit with future vision of Village

3. Have appeal to residents of the Village of Howard.

4. Have appeal to those living in the greater Green Bay area also.

Goal

The New Village Center will be a place where Village of Howard residents will gather to live, shop, recreate and socialize.

Objectives:

Goal

1. Diversify options for housing, goods and services, employment and entertainment.

2. Keep jobs in the community.

3. Expand quality retail and multifamily housing options for the Village.

4. Create a community oriented public space (town square) for civic events.

5. Provide aesthetic appeal.

6. Provide open space comfortable for gathering.

7. Facilitate a fun shopping experience with entertainment and restaurants/cafes.

8. Provide convenient access.

9. Have the new Village Center be easily recognizable.

10. Connect Village Center to the library, YMCA, DNR lands, park trails and community.

The new Village Center will be an economic benefit to the Village of Howard.

Objectives

1. Structure land uses that will raise value for land in and around Village Center.

2. Identify and plan for land uses that possess sufficient market demand.

3. Develop a mix of uses that create economic synergy

4. Gauge the appropriate timing and quantity for new land use development.

5. Provide job opportunities & attract users from both inside and outside the community.

6. Create a unique shopping experience, distinct from other communities in the region.

2 Introduction

Fiiia! Master Plan